Pierre Bouvard, now the Chief Insights Officer at Cumulus Media and Westwood One, has a long history of gleaning insights from data in the broadcasting industry. He discusses the adoption of Nielsen's PPM ratings system, the importance of data to radio advertisers, and the arrival of Cumulus Media's new CEO, Mary Berner.

Pierre Bouvard, now the Chief Insights Officer at Cumulus Media and Westwood One, has a long history of gleaning insights from data in the broadcasting industry. He discusses the adoption of Nielsen's PPM ratings system, the importance of data to radio advertisers, and the arrival of Cumulus Media's new CEO, Mary Berner.

Pierre Bouvard,&nbsp;now the Chief Insights Officer at Cumulus Media and Westwood One, has a long history of gleaning insights from data in the broadcasting industry. He discusses&nbsp;the adoption of&nbsp;Nielsen's PPM ratings system, the importance of data to radio advertisers, and the arrival of Cumulus Media's new CEO, Mary Berner.

Pierre Bouvard of Cumulus Media & Westwood One

Seth Resler, the Digital Dot Connector for Jacobs Media and author of the Next Steps column at AllAccess.com, sits down with the top thought leaders in radio broadcasting to discuss the state of the industry. Recorded at the Worldwide Radio Summit in Hollywood, California.

Share Pierre Bouvard of Cumulus Media & Westwood One

Sign up to save your podcasts

Pierre Bouvard of Cumulus Media & Westwood One

Pierre Bouvard of Cumulus Media & Westwood One