Between Worlds

Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement


Listen Later

I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company's journey in embracing AI, algorithms and automation to drive marketing effectiveness, sales performance, and consumer engagement. Pernod Ricard, known for its extensive portfolio of brands such as Absolut Vodka, Jameson, and Ballantine's, has been at the forefront of leveraging AI to make data-driven decisions and personalize consumer experiences.
...more
View all episodesView all episodes
Download on the App Store

Between WorldsBy Mike Walsh

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

20 ratings


More shows like Between Worlds

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,438 Listeners

Pivot by New York Magazine

Pivot

9,140 Listeners

The Daily by The New York Times

The Daily

111,785 Listeners

Up First from NPR by NPR

Up First from NPR

56,180 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,237 Listeners