We chat to Iz El-Bahnasy, founder of Gather. Gather is a Shopify app that boosts lead generation capabilities for ecommerce merchants. Iz also is the founder of Sourcecraft, which helps clients build new custom web and mobile application. He manages to juggle this with running the Product Hunt Meetup in Sydney as well! We discuss the benefits of building on top of another platform. Why channel partners are important. This could apply to any business building on iTunes app store, Google Play, or 3rd party ecosystem. We also have a good chat about conversions funnels. SHOW NOTES Gather: https://apps.shopify.com/gather Sourcecraft: http://www.sourcecraft.co/ Product Hunt: http://www.meetup.com/Product-Hunt-Sydney/ Haha - Send Infectious Laughter: http://hahamobileapp.com/ SumoMe: http://sumome.com Pirate Metrics: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version