Pilates Unfiltered

In this crossover episode with Pilates Unfiltered and the Move Well Be Well Podast,  hosts Leah Harte and Jenna Zaffino delve into the intricacies of searching for authenticity in a Pilates world filled with expectations and societal molds. They discuss the evolution of their roles, the pressures they face, and the power of making choices that resonate with their true selves. Jenna shares her transformative journey, including the tough decision to sell her studio to prioritize health and authenticity. The conversation also explores the demographic dynamics of their audience, the shift in fitness industry perspectives, and the importance of aligning client motivations with meaningful physical movements. Join Leah and Jenna as they unpack the essence of teaching with purpose, creating impactful client experiences, and the profound influence of authenticity in the Pilates realm.

April's Download: Partnering For Progress

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In this revealing episode of "Pilates Unfiltered," host Jenna Zaffino drops some truth bombs as she shares her personal journey of struggle and healing within the realms of shame, sobriety, and self-acceptance. Jenna reflects on missed opportunities, personal growth, and the challenges she faced within the Pilates community. From touching on her encounters with influential figures like Brene Brown to tackling her personal battles with drinking, Jenna navigates through her transformation and the lessons learned along the way. This episode also sets the stage for future discussions on imposter syndrome, burnout, and stress, emphasizing Jenna's holistic approach to teaching and healing.

April's Download: Partnering For Progress

JENNA'S LINKS

Check Out Horatio Moves

Order Jenna's Book - You're Doing A Great Job

JZ Private Coaching

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JZ Studio Clinics

Drawing from her fresh experiences as a health coach graduate and her insights as an established Pilates educator, Jenna explores the nuances of effective communication that avoids negativity yet empowers and involves clients in their self-improvement journey. From tackling implicit biases in feedback loops to highlighting the pitfalls of a "guru" mindset, Jenna's conversation is an enlightening examination of how to foster a supportive environment conducive to learning and growth. Whether it's handling critiques that sting or leveraging positive affirmations, this episode promises to equip Pilates professionals with the tools to not only enhance their teaching methods but also nurture their client relationships. 

April's Download: Partnering For Progress

JENNA'S LINKS

Check Out Horatio Moves

Order Jenna's Book - You're Doing A Great Job

JZ Private Coaching

JZ Studio Library Cards

JZ Studio Clinics

Let's dive into the transformative power of visual cueing in Pilates. Jenna shares insights from her own teaching experiences, highlighting the challenges and triumphs of communicating movement to her clients. From her initial struggles with the roll-up exercise to a client's breakthrough in weight shifting post-hip replacement, Jenna illustrates the impact of demonstrating exercises and using tailored imagery to enhance learning. She advocates for a teaching strategy that empowers clients, promotes autonomy, and respects individual backgrounds. Tune in as Jenna also talks about her upcoming discussions on feedback fundamentals, her extensive Pilates resources, and the blend of humanity with instruction in a Pilates practice. Whether you're an instructor or a Pilates enthusiast, this episode will equip you with the techniques to deepen your practice and connect more profoundly with your body's journey. 

JENNA'S LINKS

Order Jenna's Book 

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In episode 147 we delve into the intricate relationship between language and movement. Join us as we explore the fascinating world of neuroplasticity, motor learning, and the art of cueing that enhances body awareness and movement accuracy.  Jenna brings fresh perspectives on creating playful and relevant cues that resonate with clients on a personal level, while emphasizing the importance of clear instruction in fostering skill retention. This episode is rich with practical advice, including 79 prompts for elevating your communication in Pilates classes and sessions. Whether you're a Pilates professional or enthusiast, you'll find invaluable knowledge and actionable tips for achieving effortless movement through effective cueing. Plus, get a sneak peek at our next episode on "show, don't tell" and claiming a free resource to enhance your teaching toolkit. Join us for an enlightening discussion on transforming the way we teach and experience Pilates.

April's Download: Partnering For Progress

Kathy's Song

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Jenna's on Spring Break this year so we're sharing her latest episode of the Working Well Podcast - her new show! In this heartening episode, Jenna welcomes the visionary Taylor Elyse Morrison to unpack the complexities and joys of self-care in both personal and professional realms. Taylor offers a refreshing look into how she’s sculpting a space for genuine well-being through her company InnerWorkout and its forthcoming app. You'll learn about the strategic choices she’s making to connect with her audience, from the deliberate move towards platforms like YouTube to the considerations in marketing to maximize reach. Prepare to be inspired by Taylor’s dive into the importance of emotional intelligence, her passion for dance as a form of joyful movement, and the pursuit of presence in simple home projects. Be sure to check the show notes for links to InnerWorkout’s resources, including their self-care newsletter, podcast, and information on the eagerly anticipated app!

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In this episode of Pilates Unfiltered, Jenna digs into the transformative power of public relations within the Pilates industry. With a personal track record of utilizing both retainer and trade agreements to gain media traction, Jenna shares her journey from securing features in upscale publications to actively pitching to companies and women's groups. Tune in as Jenna challenges you to identify a media outlet or influencer, craft a value-driven message, and take actionable steps to elevate your studio's visibility. Discover the art of relationship-building, the magic of a 'hook,' and the strategy behind effective pitching.

Remember, it's not just about the one-time transaction—Jenna dives deep into the essence of reciprocity and long-term partnerships. Get ready to harness the strength of PR and social proof to create a lasting impression and fill those Pilates classes to the brim! 

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Dive into the essentials of creating a user-friendly and brand-representative website for Pilates teachers and studios. Learn what content to feature front and center, how to avoid common homepage pitfalls, and why your website is the digital storefront that reflects your studio's culture and teaching style. Explore the latest in web platform features, simple SEO strategies for increased visibility, and the power of engaging visuals. Whether you're tech-savvy or seeking professional help, this episode is packed with tips to enhance your site's visitor experience and optimize calls to action. Don't miss Jenna's advice on being authentic in your messaging to attract your ideal clientele. Upgrade your Pilates website savvy with Episode 144! 

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FREE DOWNLOAD: Get Your Website Checklist

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00:00 Consider website feel, not just look for clients.

06:33 Web platforms evolved to offer variety of features.

10:34 Engage in website design, have a plan.

13:00 Consolidated content, clear navigation for effective website.

18:17 Avoid stock photos to truly represent diversity.

22:56 Consider class goals for website SEO strategies.

24:04 Find unique studio by highlighting differentiators.

30:08 Regular website maintenance essential for user experience.

32:44 Be bold and true to yourself.

34:54 Focus on experience, simplicity, and connection for success.

In this empowering episode of Pilates Unfiltered,  Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct. 

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📚 Timestamped overview

00:00 Apologies for missing the episode, amazing trip.

04:20 Woman with hearing impairment supports brother in therapy.

10:17 Connecting with kids, patience, and powerful experiences.

12:43 Pilates brand not about Pilates, but experience.

16:45 Owner faced conflict between popularity and values.

19:03 Regular brand check-ins refine and adapt.

25:00 Selecting names and brand voice for studio.

26:11 Creating a brand can be challenging. Consider personality, tone.

31:44 Regularly showcase studio operations, integrate, involve clients.

36:00 Craft clear message, differentiate, define value proposition.

37:11 Unique value essential for attracting clientele. Differentiate.

43:10 Creating a strong brand for Pilates business.

44:37 Business coaching, join mailing list, inspiring stories.

In this episode of Pilates Unfiltered, we explore the art and strategy behind impactful Pilates content creation. From the virtues of video production to the concise power of blog posts, Jenna guides listeners through a myriad of ways to tell stories that resonate. With a focus that shifts between SEO savvy blog writing and heartwarming, meme-inspired narratives, this episode offers an array of tips to help Pilates professionals connect deeply with their audience. Immerse yourself in Jenna's expertise as she discusses everything from pre and postnatal Pilates practices to myth-busting in the industry.  

February Download 

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00:00 Series on avoiding session pitfalls, digital download.

04:16 Constructive interactions amid opposing professional opinions are possible.

06:56 Advocating for diverse perspectives and avoiding judgments.

12:27 Engage in meaningful online interactions for connection.

16:18 Pilates forum, inspiration, client engagement, content delivery.

18:06 Platforms, video, storytelling, and Pilates considerations.

24:15 Creating engaging and enriching movement-related content.

26:24 Inspire clients, share journey, debunk Pilates myths.

30:14 Use niche keywords in first 200 words.

33:46 Use conversational tone for better readability impact.

39:13 Get audience input, choose high potential topics.

40:03 Engage community, tailor content, embrace unexpected creativity.

43:09 "Podcast launching with inaugural episode in 2 weeks."