In the penultimate episode of 2018, we get straight to the heart of an interesting week. We ran an advert with a formula milk brand and all hell broke loose! We also discuss why black women especially have to be damn near perfect in order to move forward, using Jamelia's most recent blacklisting due to her step brother's conviction as an example. We also question whether influencers have a duty to be more honest in regards to their lifestyle. And finally we discuss the harsh truth in publishing which means people with massive followings but no writing talent are getting book deals whilst those who pour everything into their work are being overlooked because their social followings are deemed as too small.