Finally, Marketing That Works

Pilot Episode, CEO/Podcaster, Tamara Ghandour talks about IQE Marketing

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Finally! Our pilot episode with Tamara Ghandour, the president of LaunchStreet-- an innovation consultancy- is one of our awesome guests. She has immense years of experience working with some big names in the industry, helping them innovate their products! So stay tuned and learn more on how to gain a competitive edge by unlocking the power of creativity. #SlaterStrategies #FinallyMarketingThatWorks

Highlights of This Episode

  • [00:19] Mitchell welcoming Tamara Ghandour on the show

  • [01:07] Tamara’s expertise and big-name clientele

  • [03:12] Different clientele’s product pains

  • [06:44] Brands that do it differently 

  • [07:54] Chick-fil-A

  • [08:59] Thumbprint for marketing

  • [11:31] Humans innovate, and we solve problems

  • [12:53] A year-long academy

  • [14:53] Failure stories

  • [17:07] I made two mistakes

  • [17:30] On the cover of Fast Company magazine

  • [19:27] Pre-sales and pre-sales and pre-sales

  • [20:49] Best campaign ever

  • [21:10] We’ll even take the blame

  • [21:44] Different always beats better

  • [22:21] Purple Cow before Seth Godin

  • [22:52] I avoid the cereal aisle


    • YouTube Video Podcast Link:

    https://www.youtube.com/watch?v=3NjSKGTdxtI 

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    Finally, Marketing That WorksBy Mitchell Slater
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