In this Pilot Episode of the START podcast, the Millers speak with Alex Drysdale, founder of Crik Nutrition, about what it’s like to create a new health-industry consumable product – an insect-based protein powder. They discuss the power of researching your industry, finding supporters, and trusting your intuition. When marketing your startup, Alex discusses how to capitalize on a newsworthy item and ensure you use intent in your messaging.

Find Alex and Crik Nutrition Online Here:

• criknutrition.com
• TEDxWinnipeg Talk: It’s Time we Put Bugs in our Pantry

Alex’s Other Recommended Resources:

• Kickstarter.com
• Futurpreneur.ca
• Tim Ferriss