Piloting crazy ads, in a crazy market

67% is a 1000% increase

A tyrannical demand

Toyota has made a good choice

190 years and it is still not right

A super car seat deal

Automotive ads explained

Crazy ads are even crazier

Disclosures that don't help

Vague is the norm

Radio, TV, newspaper, socials

Bait and switch

Employee pricing

Crazy trade values

Surprises can be thousands

Ads only indicate dealer character

It doesn't get better, it's a culture

Look for dealers that advertise what they offer other than price