Product Income Maker

PIM 5: Innovator’s dilemma, cutting $23K MRR web app for a $10K MRR extension with Nadia Fischer, witty.works


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When a product is “kinda” working, should you keep putting blood, sweat, and tears improving and pushing it? Or if you sense that a “glass ceiling” is approaching, would you have the courage to halt the operation and invest in something new?

Welcome to Product Income Maker video episode 🔥

Interview script, and KPIs: 👉 https://productincomemaker.com/s/wittyworksblogpost
Subscribe on Youtube: 🔔 https://productincomemaker.com/s/productincomemakeryt

In this episode, we’re chatting with Nadia Fischer, CEO, and co-founder of witty.works.

Speaking 4 languages, Nadia is on a mission to help people and organizations write more inclusively. Witty.works product will automatically propose ways to improve your writing, with emphasis on inclusion, embracing diversity, and cultural differences.

Visit witty.works: 👉 https://productincomemaker.com/s/wittyworks

Listen and find out: 💡

  • Why Nadia shifted from consulting to product?
  • How did they improve product registration rate and churn significantly?
  • Why did they halt the web app in favor of a browser extension?
  • Facing the challenges of the emotional rollercoaster, entering a new market and funding

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Check out https://productincomemaker.com/s/home for dozens of product business ideas and growth stories.

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Product Income MakerBy Ohad Shperling