Today’s interview is with Stan Phelps and Dave Rendall, co-authors of Pink Goldfish 2.0: Defy Normal and Exploit Imperfection. They join me today to talk about flaws, imperfections, portmanteaus and how we make our imperfections work for us and help us stand out.

This interview follows on from my recent interview – Playing your way to a stand out customer experience – Interview with Sirte Pihlaja — and is number 399 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.