18th century French liqueur + one of Madison Avenue’s most ridiculous campaigns, plus an iconic cocktail bar in Milwaukee.  It’s the is history of the Pink Squirrel.

Classic Eats with Kyle Johnson Cherek is created and hosted by Kyle Johnson Cherek, and co-produced by a'point productions and WUWM. Executive producers are Kyle Johnson Cherek and Rob Schoonover. Audio editing and engineering by Brian Arkta and John Rymaszewski. Additional production by Valeria Navarro Villegas, Michelle Maternowski and Rob Larry, Special thanks to our guest author and cocktail historian and expert Amanda Schuster.