Behind Startup Lines

Pinpointing Your Ideal Customer with Marcus Ginn


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In this episode I am joined by Marcus, the successful CEO and founder behind two thriving ventures and unique industries.

Marcus highlights the importance of pinpointing your ideal customer and solving their problem from the start. This is rather than seeking a market for your product.

We explore his journey from building a sales team and nailing that crucial first hire. We also explore finding the appropriate mix of skills and experience in the early stages of a startup.

Highlights in this episode

(4:33) Getting in the door of companies.

(9:26) Hiring the first salesperson.

(12:13) Challenges when adding more people to the team.

(18:12) How to balance salary vs commission.

(22:52) Ensuring your team stays positive.

(27:43) Focus on systems as early as you can.

For more information:

LinkedIn: https://www.linkedin.com/in/philipguest/

Website: https://www.revcelerate.com/

Twitter:  https://twitter.com/PhilGuesty


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Behind Startup LinesBy Phil Guest