In this solo episode of The Pintastic® Podcast, Laura Rike reveals the fundamental shift that makes Pinterest so powerful: users aren't wondering if they have a problem. They already know they do. They're on a mission to solve something, fix something, find something that makes their life or business better.

Through live keyword exploration and real search examples, Laura demonstrates how Pinterest users arrive with intent, already five steps ahead of where social media users typically are. If you've been treating Pinterest like another social platform where you need to convince people they need your thing, this episode shows you why that mindset is costing you visibility and how to shift your strategy to meet people where they're actually searching.

Key Takeaways:

• Pinterest Users Are Already Problem-Aware: They're not mindlessly scrolling. They're not waiting to be entertained. They're literally on a mission with intent to solve, fix, or find something.

• Action Begins on Pinterest, Not Awareness: Users searching for solutions have already Googled, questioned, and decided they need help. They're just looking for who they can trust.

• If You're Not Showing Up, Someone Else Is: Your ideal client is already searching for the very thing you offer right now. The question is whether they'll find you or your competitor.

• Problem-Aware Applies to Physical Products Too: Someone searching for platform sandals or gold earrings isn't wondering if they want them. They're deciding which ones and who to buy from.

• Search Behavior Reveals Tangential Keywords: Tools like Pinterest's search bar show you other ways people are looking for what you offer, broadening your discoverability beyond what you assume they're typing.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Funnel Workshop (sales.laurarike.com/pinterest-funnel-workshop) - A monthly workshop for those exploring how Pinterest fits into their growth strategy

→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Blueprint Management (laurarike.com/blueprint) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes

→ Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution

→ Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? Schedule a PinChat with Laura at laurarike.com/pinchat, follow along on Instagram at instagram.com/laurarike, and connect on Pinterest at pinterest.com/laurarike

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the four content pillars that transform Pinterest from a posting platform into a renewable discoverability engine. She walks through evergreen education, strategic positioning, high-intent buyer activation, and compounding predictability, revealing how these pillars work together to create visibility that doesn't disappear when you step away.

With clarity and strategic depth, Laura addresses the fear nobody talks about: invisibility. What happens when the platforms you rely on suddenly limit your reach? This episode offers the framework for building discoverability that doesn't vanish with algorithm updates or shifting user behavior, giving you the freedom to scale without being chained to constant production.

Key Takeaways:

• The Fear Nobody Talks About: It's not the fear of failure. It's the fear of invisibility. Of doing everything right and still waking up to realize fewer people can find you.

• Evergreen Discoverability Education: This pillar equips your audience with clarity on how Pinterest behaves as a search engine, reducing friction in the sales process and creating assets that speak for you.

• Strategic Positioning Protects Your Market: Your brand becomes the answer people find when they're actively searching, with clear messaging your team can replicate without your constant involvement.

• High-Intent Buyer Activation Increases Conversions: Align your brand with people already in a decision-making mindset, creating shorter sales cycles and a more stable revenue floor.

• Compounding Predictability Creates Freedom: Your content performs for months or years. Your visibility compounds instead of resetting. This is insurance for your brand that protects your ability to be found by people ready to take action.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this episode of The Pintastic® Podcast, Laura sits down with estate planning attorney and author Cecilia Amo for a live Pinterest audit that explores how to leverage the platform for both local visibility and nationwide book promotion. From understanding Pinterest's updated relevancy framework to strategically blending professional expertise with personality-driven content, this conversation offers practical insights for service-based businesses navigating the intersection of geography and search-driven discovery.

Cecilia shares how she originally used Pinterest as a content library to drive traffic to her blog, why she stepped away during the pandemic, and what's bringing her back now as she launches her first book. Laura walks through real-time keyword research, board optimization, and pin design strategies that help brick-and-mortar businesses rank in local search while still building authority nationally. If you've ever wondered how to make Pinterest work for a location-based business or how to promote a book launch through search, this episode gives you a clear roadmap.

Key Takeaways:

• Pinterest Works Like Google with Visuals: Your pins can rank higher than your website in local search when someone types your city or "near me" alongside your service terms.

• Relevancy Is the New Algorithm Priority: Pinterest now evaluates whether your profile, boards, pins, and imagery all align with search intent. Cohesion increases visibility.

• Personality Doesn't Dilute Your Brand: Blending humor or authenticity with professional content makes you more relatable and searchable. Test unexpected keyword combinations like "estate planning humor."

• Include Location in Pin Titles for Local Traffic: Add your city or state to pin designs and descriptions to capture local searches organically across landing pages, webinars, and sales pages.

• Pinterest Isn't Just a Content Library: Use it for lead generation and sales by linking directly to webinars and sales pages where people are already problem-aware and ready to act.

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

The guest on this episode is Cecilia Amo, founder of Amo Law and author of a newly published book that makes estate planning more human and relatable. Her practice focuses on helping families and business owners design legal systems that work in real life, including trusts, succession plans, and governance frameworks. Cecilia brings a fresh, personality-driven approach to estate planning by weaving humor, pop culture references, and nerd culture into traditionally intimidating topics, making complex legal concepts accessible and engaging for a new generation.

Learn more about Cecilia and her book: https://amo-law.com

Follow her on Pinterest: pinterest.com/amolawlegacyplanning

In this solo episode of The Pintastic Podcast, Laura Rike dismantles the traditional funnel model and rebuilds it from the ground up through the lens of search-driven intent. She walks through how awareness, consideration, and sales content function differently inside Pinterest's ecosystem, where funnels become living systems that run long after content is created.

With strategic clarity and insight, Laura reveals why Pinterest flips the traditional marketing funnel entirely, starting with your most qualified, ready clients first. If you've been treating Pinterest like another social platform that demands constant presence, this episode offers a complete reframe on how visibility actually compounds when built for discoverability.

Key Takeaways:

• Funnels Begin with Search, Not Opt-Ins: A true funnel starts the moment someone searches for answers you already have. Pinterest captures awareness, consideration, and sales readiness through search behavior.

• Awareness Content Doesn't Need to Go Viral: It only needs to match the intent of someone who's already searching. This makes visibility renewable, something you build rather than chase.

• Pinterest Holds Trust Over Time: Consideration content stays active for months or years, allowing your audience to move through your ideas on their own timeline, creating trust stacking at scale without daily presence.

• Pinterest Flips the Funnel Triangle: Instead of starting with the masses and filtering up, search behavior reveals readiness first. Your most qualified, ready clients find you at the start.

• The Funnel Is an Engine, Not a Line: Once you plug Pinterest into your marketing ecosystem, your business becomes discoverable in a way that compounds for months or years. Precision always outperforms volume.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike reimagines Pinterest through an unexpected lens: a cathedral-sized library with organized shelves, a cataloging system you can trust, and a structure that rewards precision over performance.

Drawing from years of strategic work with mission-driven businesses, she walks through the mechanics of how Pinterest actually operates as an ecosystem, where content doesn't disappear after 24 hours but continues circulating long after it's published. If you've been treating Pinterest like another social platform demanding constant presence, this episode offers clarity, relief, and a completely different way to approach discoverability in 2026.

Key Takeaways:

• Pinterest Is a System, Not a Stage: The platform operates on intent and search behavior, where people arrive already looking for answers, solutions, and inspiration.

• Your Content Serves, It Doesn't Interrupt: Unlike social media that interrupts someone's scroll, Pinterest positions your work as the bridge between a question and a solution.

• Keywords Are Your Catalog Entry: A pin without clear keywords is like a book without a catalog entry. It exists somewhere, but no one can find it.

• Boards Function as Organizational Shelves: Strategic board structure tells Pinterest's algorithm exactly where your content belongs and accelerates discoverability.

• The Algorithm Matches Supply with Demand: Pinterest rewards clarity and relevance, asking what content best answers a user's intent rather than who posted most recently.

• AI Search Will Amplify This Architecture: As AI-generated search queries rise, platforms like Pinterest will lean harder into systematic, behavior-based organization.

•  Precision Wins Over Volume: Businesses that build strong keyword architecture and clear content structure will rise. Those relying on social-style performance will stall.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike introduces a reimagined approach to visibility, one rooted in sustainability, strategy, and peace. Drawing from years of working with high-capacity entrepreneurs, she shares the four-part CORE method: a framework designed to help business owners become consistently findable without relying on constant content creation or platform presence.

With quiet insight and clear guidance, Laura explores what happens when visibility stops being a sprint and starts becoming an ecosystem. If you’ve ever felt unseen despite doing everything “right,” this episode offers both relief and a roadmap.

Key Takeaways:

• Rethink What Visibility Means:  Visibility isn’t about showing up louder, it’s about being findable when someone is already searching.

• Build Around Buyer Behavior: The most aligned traffic often comes from people already in motion. Your content should be waiting in the right places when they arrive.

• Use the CORE Method as a Strategic Lens: Clarity, Optimization, Repurposing, and Evergreen systems help your visibility compound over time without constant effort.

• Sustainable Visibility Frees Your Time: When content is built to circulate, your business stays discoverable, even when life calls you offline.

• Create Marketing That Breathes: Visibility doesn’t need to vanish after 24 hours. Design content to last, so your systems can hum while you rest.

• Measure Peace, Not Just Reach: Metrics are helpful, but what really matters is whether your visibility feels spacious, strategic, and aligned with your energy.

• Your Presence Should Be a Choice: Real growth begins when your marketing supports your life, not the other way around.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this solo episode of The Pintastic Podcast, Laura Rike unpacks a powerful reframe that challenges the obsession with visibility and replaces it with a strategy built on resonance. She introduces the concept of “core”, a lens that prioritizes buyer readiness overreach, and explains how Pinterest becomes a strategic tool in this deeper, more aligned approach to growth.

Whether you’re a seasoned business owner managing a team or a visionary founder ready to scale without burning out, this episode offers a fresh perspective on discovery, energy, and sustainable visibility. Laura outlines how qualified traffic, fueled by clarity and intention, can actually bring more ease and effectiveness to your marketing efforts, even while you’re offline.

Key Takeaways:

• Rethink Visibility Goals: Shift from chasing reach to designing discovery pathways that attract aligned, ready-to-buy clients.

• Understand Discovery Energy: Use content to meet people already in motion, those who are actively searching and primed for your offer.

• Prioritize Resonance Overreach: High-volume traffic isn’t the goal, it's the right people leaning in that creates results and reduces friction.

• Let Pinterest Work While You Rest: With a platform built on intention, your content can keep circulating and converting long after it’s published.

• Reduce Noise to Reclaim Energy: Qualified visibility means fewer unfit leads and more spaciousness, for you, your team, and your systems.

• Visibility Should Mirror Leadership: Your marketing strategy can be calm, confident, and powerful, an extension of your values, not a performance.

• The Real ROI Is Ease: When discovery is aligned with readiness, growth becomes rhythmic, peace returns, and your business breathes again.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchat

Learn More: laurarike.com

Follow on Instagram: instagram.com/laurarike

And on Pinterest: pinterest.com/laurarike

In this episode of The Pintastic Podcast, Laura sits down with podcast host and brand strategist Emily Paulsen for a live Pinterest audit that explores how to use the platform to build visibility for multifaceted brands. With a focus on Emily’s show, Curious Life of a Childfree Woman, they walk through the process of optimizing boards, creating searchable content, and tailoring pin design for long-term growth, without overwhelm.

From tackling the Pinterest algorithm to connecting broader lifestyle content back to niche messaging, this conversation is packed with practical strategy and fresh perspective for business owners who wear multiple hats. Whether you're promoting a podcast, building your email list, or creating a cohesive presence across multiple ventures, this episode offers a roadmap you can actually follow.

Key Takeaways:

• Think Like a Search Engine: Build visibility by using Pinterest’s internal taxonomy and keyword structure, not just catchy episode titles or clip quotes.

• Create Boards That Teach the Algorithm: Use strategic board names like “women’s health” or “home organization tips” to tell Pinterest exactly what your content is about and who it’s for.

• Pin Multiple Times, Intentionally: Repurpose one podcast episode into 5–15 unique pins with varied titles, visuals, and keywords to reach different audiences over time.

• Go Beyond Just One Link: Don’t just send pins to your podcast page. Link to your blog, YouTube, Substack, or Instagram, Pinterest rewards diversity in destination URLs.

• Use Pinterest’s Visual Search: Test your pins using the visual search tool to ensure they’re being grouped with relevant content and aligned with the right searches.

• Consolidate Your Presence: Multi-passionate business owners can and should manage multiple brands under one Pinterest account using clearly organized boards tied to each topic or audience.

• Start Simple, Then Expand: Focus first on static pin designs using Canva templates, then add video, carousels, and repurposed content when you’re ready to scale.

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

The guest on this episode is Emily Paulsen, host of Curious Life of a Childfree Woman, a podcast for people exploring life through a curious, childfree lens. Emily’s show dives into a wide range of topics, from menopause and money to personal style and modern etiquette, serving a growing audience of listeners seeking thoughtful, empowering conversations beyond the parenthood narrative. She is also a sought-after brand strategist and the founder of a consultancy that helps women clarify their message and show up with purpose.

Explore her podcast: curiouslifeofachildfreewoman.com

Follow her on Pinterest: pinterest.com/emilypaulsen

In this episode of The Pintastic Podcast, Laura sits down with Tereza Skranka—a former globe-trotting corporate auditor turned business strategist—to talk about creating lead-generating blog posts and optimizing Pinterest for better results. Together, they dive deep into strategies for driving traffic, leveraging keywords, and creating pin designs that attract the right audience. Tereza shares insights from her own journey and the unique ways she serves Human Design Projectors, while Laura provides actionable Pinterest strategies that every entrepreneur can implement.

If you’ve been struggling to make Pinterest work for your business or want to ensure your pins actually reach your ideal clients, this episode is packed with steps you can start using today.

Key Takeaways:

• Batch Your Pin Designs: Save time and maintain consistency by creating pins in batches, then scheduling them to ensure steady visibility over time.

• Optimize for Individual Posts: Always link pins to a specific blog post or landing page rather than a category page to increase engagement and relevance.

• Use Visual Search Insights: Test your pins in Pinterest’s visual search tool to make sure they align with related content and appear in the right context.

• Leverage Niche Keywords: Instead of broad terms like “email marketing,” focus on niche-specific keywords (e.g., “Human Design Projector strategy”) that resonate with your ideal audience.

• Build Category-Aligned Boards: Create boards that match Pinterest’s recognized categories and user search behavior to help the algorithm place your pins in front of the right people.

• Incorporate Keyword Variations: Use Pinterest’s search suggestions and A-to-Z search method to find trending phrases your audience is actively looking for.

• Choose the Right Pin Format: Prioritize static pins over outdated formats like old-style Idea Pins for better alignment with Pinterest’s current algorithm and code structure.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

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The guest on this episode is Tereza Skranka, the founder of The Authenticity Alchemist, a business built on aligning Human Design principles with marketing strategies that energize instead of deplete. A former globe-trotting corporate auditor, Tereza first crashed and burned as an online entrepreneur before discovering why traditional marketing methods left her drained and doubting every decision. Through this journey, she pioneered her signature Inside-Out Strategy, helping Projectors build businesses that feel sustainable and authentic. Her work focuses on debunking marketing myths, creating aligned strategies, and empowering entrepreneurs to grow without burnout.

Explore her work: https://www.terezaskranka.com

In this episode, Laura sits down with Julia DeNey, founder of Sensational You, an adaptive clothing brand designed specifically for neurodivergent children. They explore the intersection of mission-driven fashion and Pinterest strategy, showing how purpose-filled products can gain visibility and make a meaningful impact using smart pinning techniques.

Julia shares how her experience in fashion design and special education led her to create clothing that supports kids' sensory needs—with built-in tools like compression, sound-muffling hoods, and tag-free seams. Laura walks Julia through a live Pinterest strategy session, breaking down how to optimize pins for different stages of the customer journey, from awareness to purchase.

Together, they map out a Pinterest plan that aligns with Julia’s powerful mission—offering practical insights for any product-based brand wanting to grow sustainably and strategically through Pinterest.

Key Takeaways:

• Stop auto-posting from Instagram — Create pins with Pinterest in mind by tailoring visuals, titles, and links for the platform.

• Link to what’s already working — Drive Pinterest traffic to top-converting Facebook posts, lead magnets, or blog content.

• Use Pinterest’s funnel power — Map pins to each stage of the buyer journey: awareness (blog), consideration (freebie), and purchase (product).

• Create multiple pin styles per link — Make 3–5 pin variations for each URL using quotes, reviews, flat lays, or product mockups.

• Repurpose video content strategically — Shorten reels into 10–20 sec clips with keyword overlays for Pinterest video pins.

• Think like your audience, not your product — Use keywords your customers are actually searching (like “sensory play,” not “adaptive clothing”).

• Build keyword-rich boards — Title and describe boards for specific audiences (e.g. parents, therapists, teachers) to increase reach.

• Use the Shopify–Pinterest app — Sync your catalog, tag products automatically, and qualify for the Verified Merchant Program.

• Pin consistently, not constantly — Start with 1 pin/day and scale as you build momentum—focus on quality over volume.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience and a deep love for helping mission-driven businesses grow sustainably online. Through coaching and done-for-you services, she helps clients make Pinterest profitable without burnout or overwhelm.

Schedule a PinChat with Laura: laurarike.com/pinchatLearn More: laurarike.comFollow on Instagram: instagram.com/laurarikeAnd on Pinterest: pinterest.com/laurarike

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The guest on this episode, Julia DeNey is the founder of Sensational You, an adaptive clothing brand designed with neurodivergent children in mind. After working as a special education paraprofessional, Julia saw firsthand how difficult it was for her students to access the sensory tools they needed—so she created a solution. Blending her background in fashion design with her passion for inclusion, she now designs clothing that features discreet, built-in sensory supports like sound-reducing hoods, adjustable compression tees, and hidden fidgets. Her mission is to help kids feel confident, comfortable, and empowered—wherever they go.

Explore her work: https://sensationalyou.com

Follow her on Pinterest: https://pin.it/2Egvi0nDW