In this solo episode of The Pintastic® Podcast, Laura Rike opens up an account the way she would if you handed her your login and said "just tell me what's wrong." After looking inside hundreds of accounts, she finds the problem about 90 seconds in, and it's never what the owner thinks. When an account goes flat, it's rarely because someone stopped trying. It's a handful of wiring decisions made at the beginning, still running quietly in the background. Here are the five she finds in nearly every account.

📍 Want a second set of eyes? Grab a free pin audit at laurarike.com/pinaudit and Laura will tell you which of the five she sees in your account.

Key Takeaways:

• Everything Points to the Homepage: Seven or eight out of ten accounts do this. People bounce when they have to hunt, and Pinterest reads your destination page, so 40 pins to one page blurs your whole account.

• Every Pin Sells Instead of Answers: Nobody types your product name into Pinterest. They type their problem. Answer pins go get people, product pins close.

• One Keyword Wearing 40 Outfits: When every pin and board orbits the same three phrases, your pins compete against each other while the rest of the search space sits wide open.

• New Pins, Same Few Destinations: Fresh graphics on the same old URL give Pinterest a picture but nothing new to file. Grow your surface area, not just your designs.

• You're Not Repeating What Works: Pull your top 10 pins by outbound clicks over six months, find what they share, then make five more of that.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat

👉 Lets connect on social:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Instagram: https://instagram.com/laurarike

LinkedIn: https://www.linkedin.com/in/laurarike/

TikTok: https://www.tiktok.com/@laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike explains the one thing almost everybody gets backwards about holidays on Pinterest. Right now, someone is already outranking you for Christmas while they're at the lake. On Pinterest, your peak season isn't when you start, it's when your summer work finally cashes in. Laura breaks down the ranking runway, the data on how early buyers plan, why holiday ads need to warm up now, and the one small thing to do this week so you're not white-knuckling Q4.

Key Takeaways:

• Holiday Pins Need a Runway to Climb: A brand-new pin doesn't jump to the top of search. Pinterest indexes it, reads it, tests it, then ranks it. For seasonal content that ramp is 90 to 120 days, so a pin peaking in November needs to exist by late summer.

• Buyers Plan Way Earlier Than You Think: People start holiday discovery about 10 and a half weeks before their main gift purchase, and recent data shows searches starting as early as April. Wait until October and you've missed the first wave.

• Keep Holiday Pins Evergreen: Don't stamp the year on the graphic. Put it in the pin title if you want, but the moment you date the image, you turn a perennial back into an annual you have to remake every year.

• Ads Warm Up, Too: Brands see around five times more conversions when people meet their ads earlier in the season, and campaigns running six months or longer see about 33% higher return. Warming can be small and steady.

• Organic and Ads Feed Each Other: When your boards and pins are already set up and starting to rank, your ads have something warm to build on. Summer organic work and summer ad work are not two separate lists.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?Schedule a PinChat with Laura at laurarike.com/pinchat

👉 Lets connect on social:Facebook: https://facebook.com/laurarikePinterest: https://pinterest.com/laurarikeInstagram: https://instagram.com/laurarikeLinkedIn: https://www.linkedin.com/in/laurarike/TikTok: https://www.tiktok.com/@laurarike

Some of Laura's fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspectorTasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=Pinterest Scheduler: https://laurarike.com/tailwindGrow your lead list: https://laurarike.com/emailLaura's list of resources: https://laurarike.com/resources/Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down the tiny piece of your pin doing more heavy lifting than you think: your call to action. If your pins say "Read More" and nobody's clicking, the problem usually isn't the algorithm. A vague call to action asks the searcher to make the whole decision themselves, so they keep scrolling. Laura walks through how to name the outcome, where to place your call to action, and why sometimes the smartest thing to ask for is a save.Key Takeaways:

• Vague Calls to Action Ask Too Much: "Read More," "Learn More," and "Click here" are polite, vague, and hand the whole decision to the searcher. Read more of what? A good call to action is a clear instruction that names the payoff.

• Name the Outcome, Not the Format: "Read More" becomes "Get the free packing checklist." "Click here" becomes "Grab this template I use for every launch." Specific wins over loud or pushy every time.

• Say It Twice, On the Pin and in the Description: People act on the image first, judging it in about a second. Put the outcome on the graphic so they know what tapping gets them, then reinforce it in the description.

• Match the Promise to the Landing Page: If your pin says "Get the free checklist," the checklist better be the first thing they see. When the page doesn't keep the promise in the first three seconds, people bounce, and Pinterest stops showing that pin around.

• Sometimes the Smartest Ask Is a Save: Some people are still in planning mode. "Save this for when you're ready" is a soft call to action, and a save is one of the strongest signals you can send Pinterest. It builds the audience that buys later.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:
→ Pinterest Growth Strategy App (https://app.pinhacking.com) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.
→ Pinterest Strategy Shop (https://shop.laurarike.com) - Laura's workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.
→ Pin Hacking Academy (laurarike.com/academy) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support
→ Pinterest Organic Management (laurarike.com/pinterest-management-services) - Fully done-for-you organic Pinterest strategy and execution
→ Pinterest Ads Management (laurarike.com/promoted-pin-services) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?
Schedule a PinChat with Laura at laurarike.com/pinchat

👉 Lets connect on social:
Facebook: https://facebook.com/laurarike
Pinterest: https://pinterest.com/laurarike
Instagram: https://instagram.com/laurarike
LinkedIn: https://www.linkedin.com/in/laurarike/
TikTok: https://www.tiktok.com/@laurarike

Some of Laura's fav Pinterest tools, resources and more:
Spy on your competition with Pin Inspector: https://laurarike.com/inspector
Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=
Pinterest Scheduler: https://laurarike.com/tailwind
Grow your lead list: https://laurarike.com/email
Laura's list of resources: https://laurarike.com/resources/
Grow social followers passively: https://laurarike.com/milotree
#pinterestforbusiness #pinterestmarketing #pintereststrategy
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike explains something that happens behind the scenes: Pinterest can actually see your images. It scans a picture, picks out the objects inside it, and checks whether your image and your words tell the same story. When they agree, Pinterest gets confident, and confidence turns into traffic. When they don't, it hesitates, and hesitation turns into crickets. 

Key Takeaways:

• Pinterest Reads Your Picture and Your Words: Pinterest built technology that scans an image and picks out the objects inside it. It can find a handbag in a busy photo or spot a chair in a full living room. Your image is part of the message it reads.

• The Friend Test: Hold up your pin like you're showing a friend across the room. One clear coffee mug on a clean table, and they answer in half a second. Nine tiny images crammed together, and they squint. Pinterest is that friend.

• Mismatched Image and Title Kills Confidence: A bowl of soup with "Cozy Fall Soup Recipe" lines up. A stock laptop and Red Bull with that same title sends a mixed signal. Pinterest shows your pin to fewer people or the wrong people, which is why you see impressions with no clicks.

• Three Ways Good Marketers Confuse Pinterest: Overstuffed collages with 10 to 12 images, text-only graphics with no photo, and the sneaky one, a beautiful image and a good title that are secretly about two different things.

• Give Your Hero Room to Breathe: One shop owner's candle was 10% of the image, tucked behind props and shadow. Moving it to the center with white space around it was like flipping a switch. Pinterest could finally answer what it was looking at.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat

👉 Lets connect on social:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Instagram: https://instagram.com/laurarike

LinkedIn: https://www.linkedin.com/in/laurarike/

TikTok: https://www.tiktok.com/@laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike reframes how you think about Pinterest boards. They're not storage folders, they're search signals that tell Pinterest who you are and what you help people with. Laura walks through how to name boards using Pinterest's actual idea categories, why descriptions are free real estate most people leave blank, the group board myth that needs to die, and how to use secret boards without burning your fresh pin signal. 

Key Takeaways:

• Boards Are Search Signals, Not Storage: Pinterest reads your board structure like a library reads its shelving system. Clear, specific boards hand Pinterest a clean map. Cutesy or vague names hand it a mess it can't share with searchers.

• Name Boards Using Pinterest's Idea Categories: Go to pinterest.com/ideas and match your board titles to the actual categories Pinterest uses. Save the long-tail keywords and personality for your pin titles and descriptions.

• Board Descriptions Are Free Real Estate: Most people leave them blank. Write keyword-rich sentences describing what the board is, who it's for, and what it helps with. A title plus description hands Pinterest a clean label to index against.

• Group Boards Aren't Required: The algorithm gives them no special priority. Any boost is usually vanity metrics like monthly views, not traffic or sales. If yours still drive clicks in your data, keep them. Otherwise, you're allowed to say no.

• Use Secret Boards for Personal Stuff, Not Drafting: Keep personal interests on secret boards so they don't muddy your business signal. Never stage business pins there first. The moment you pin it, you burn the fresh pin signal.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat

👉 Lets connect on social:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Instagram: https://instagram.com/laurarike

LinkedIn: https://www.linkedin.com/in/laurarike/

TikTok: https://www.tiktok.com/@laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling you what it actually values. Laura shows you how to feed Pinterest clean, intentional signals so you become the easy yes instead of getting trimmed out. 

Key Takeaways:

• Read Engineering Updates Like a Love Letter: When Pinterest spends $4 million getting pickier about which signals it carries, it's telling you out loud what it cares about. Messy, irrelevant signals get thrown out. Clean, relevant ones get carried to the judges.

• Clean Signals Make You the Easy Meal: Keywords that match what real humans search, fresh pins (not the same 2019 graphics), clear titles and descriptions, and a landing page that matches the pin's promise. That combination is your recipe card.

• Stop Treating Pinterest Like an Instagram Feed: Pretty pictures with no keywords, recycled links, and nothing fresh going out hands Pinterest a pile of signals to trim. A pickier system has fewer reasons to carry you to searchers.

• Fresh Pins Are Non-Negotiable: Brand new images, not the same graphic with a new title on repeat. Freshness is one of the signals Pinterest actively wants to carry.

• Pins With Clean Signals Are Perennials: Set up right, they come back season after season and compound, sending high-intent buyers your way while you focus on other things.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat

👉 Lets connect on social:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Instagram: https://instagram.com/laurarike

LinkedIn: https://www.linkedin.com/in/laurarike/

TikTok: https://www.tiktok.com/@laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down Pinterest Predicts, the free annual report that shows you what your audience is about to search for months before they type it. She also clears up the leftover hashtag advice that's still floating around (spoiler: Pinterest stopped using them for discovery years ago) and shows you how to turn a trend into pins that actually get found using keywords.  

Key Takeaways:

• Pinterest Predicts Is a Free Forecast: Once a year, Pinterest analyzes billions of searches and saves to show you what your audience is headed toward. Find it at createpinterest.com. It's built from real search behavior, not a popularity contest.

• Hashtags Are Done for Discovery: Pinterest stopped treating hashtags as a discovery signal a long time ago. Putting them at the end of your description is like a for-sale sign facing your own living room. Let them go.

• Keywords Run the Whole Show: Real, plain-language words in your pin title, description, board names, board descriptions, alt text, and image file name are what connect your pin to searchers. Pinterest Predicts hands you the exact phrases.

• Plant Early, Before the Trend Peaks: Pinterest surfaces content before a search trend peaks. Four to six months ahead works better than 30-60 days. By the time the wave hits, your pin is already ranking and collecting saves.

• Make Multiple Angles, Then Let Data Decide: The same trend lands differently for beginners, advanced users, and dreamers. Make a handful of pin versions with the trend's keywords. Give it 60-90 days, then lean into the winner.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat

👉 Lets connect on social:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Instagram: https://instagram.com/laurarike

LinkedIn: https://www.linkedin.com/in/laurarike/

TikTok: https://www.tiktok.com/@laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this solo episode of The Pintastic® Podcast, Laura Rike walks through what's actually happening when your impressions fall off a cliff, your outbound clicks go quiet, and your monthly views tank. She debunks the shadowban myth, reveals the five pieces of what's really going on behind the numbers, and gives you a do-it-this-week checklist so you can stop spiraling and start recovering. If you've ever panicked thinking you broke something or got punished by Pinterest, this episode is for you. 

Key Takeaways:

• Fluctuation Is the Feature, Not a Glitch: Pinterest is a search engine. Search results move with seasons, trending searches, and platform testing. Performance naturally rises and falls. This is normal, expected behavior.

• Shadowbanning Doesn't Exist: Pinterest doesn't use a system called shadowbanning. What they have is spam detection and content policy reviews. You're not being secretly punished. You might be walking too close to their guidelines though.

• Your Website Is Part of Your Pinterest Strategy: Slow page loads, broken links, insecure sites, and intrusive ads cause bounces. Pinterest notices when people leave quickly. These signals pile up over time and affect your ranking.

• Recovery Is a Cycle, Not a Straight Line: Your metrics rebound at different speeds. Impressions might bounce back while clicks take longer (or vice versa). Two months is a normal recovery timeline. You're not broken during this process.

• Do This This Week: Audit yourself in incognito mode like a stranger. Click through your pins. Check page speed, links, and security. Read your analytics over 90+ days, not just 7-30 days. Keep publishing helpful, keyword-driven content.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you?

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat

👉 Lets connect on social:

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Instagram: https://instagram.com/laurarike

LinkedIn: https://www.linkedin.com/in/laurarike/

TikTok: https://www.tiktok.com/@laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

#pinterestforbusiness #pinterestmarketing #pintereststrategy

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. They explore how service providers, agencies, and consultants can use Pinterest as a lead generation source.

With strategic keyword research walkthroughs and real account examples, Megan learns how ideal clients are actively searching on Pinterest for business solutions, why Pinterest works differently than other B2B platforms, and how video pins fit into a service provider strategy.

Key Takeaways:

• Validate Your Audience on Pinterest First: Search keywords your ideal clients would use. If pins are ranking for those searches, your audience is there searching for solutions right now.

• Pinterest Works for Service Providers, Not Just Creators: Decision-makers in their 40s, 50s, and 60s actively search for business solutions on Pinterest. Your ideal clients are likely already there.

• Boards Are for Pinterest, Titles Are for People: Make boards broad so Pinterest understands your category. Make pin titles specific so your ideal client knows it's for them.

• One Pin a Day, Consistency Over Volume: Start with one quality pin daily and stay consistent. Most service providers see real leads after 6-9 months, not 90 days.

• You Don't Have to Socialize on Pinterest: You don't need to save or share other people's content. Focus on your own content and still see leads and sales.

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The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (https://app.pinhacking.com⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (https://shop.laurarike.com⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. 

→ Pin Hacking Academy (⁠laurarike.com/academy⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? 

Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠, follow along on Instagram at ⁠instagram.com/laurarike⁠, and connect on Pinterest at ⁠pinterest.com/laurarike

Some of Laura’s fav Pinterest tools, resources and more:

Spy on your competition with Pin Inspector: https://laurarike.com/inspector 

Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=

Pinterest Scheduler: https://laurarike.com/tailwind 

Grow your lead list: https://laurarike.com/email

Laura’s list of resources: https://laurarike.com/resources/

Grow social followers passively: https://laurarike.com/milotree

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

The guest on this episode, Megan Dougherty is the co-founder of One Stone Creative, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, and creator of the annual State of Business Podcasting report. Connect with Megan: https://onestonecreative.net

In this solo episode of The Pintastic® Podcast, Laura addresses what she hears at least three times a week: "I set up Pinterest, I got traffic, and nothing happened. Not a single sale, not an email sign-up, just eyeballs with no heartbeat behind them." With strategic clarity and real client examples, Laura reveals why Pinterest traffic converts differently than every other platform and how to fix your funnel to capture discovery-mode traffic. If you've been treating Pinterest like Facebook and wondering why nothing converts, this episode offers both the diagnosis and the fix. 

Key Takeaways:

• Pinterest Traffic Is in Discovery Mode: Someone on Pinterest is searching with intent to find solutions, ideas, or inspiration. They're planning, saving, exploring. They didn't wake up planning to buy from you today. They discovered you.

• You're Skipping the Middle of Your Funnel: Sending cold Pinterest traffic straight to a product page or checkout is like proposing to someone you just met. You need a trust-building layer between discovery and purchase.

• Pinterest Converts in Three Stages: Discovery (they find your pin and click), Engagement (they spend time, read, watch, understand you), and Conversion (they buy or sign up). Most brands nail stage one and skip stage two entirely.

• Create a Story Landing Page: Cold Pinterest traffic should hit a simple one-page story about your why (2-3 minutes to read) with two paths: learn more about products, or join the email list. Make the jump frictionless.

• Capture Emails and Stay Connected: Pinterest traffic doesn't always convert in minutes. It can convert in hours, days, weeks. If you're not capturing emails, you're not staying connected to people who visited but didn't buy.

—

The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel.

Laura offers multiple pathways to work with her:

→ Pinterest Growth Strategy App (⁠⁠https://app.pinhacking.com⁠⁠⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes.

→ Pinterest Strategy Shop (⁠⁠https://shop.laurarike.com⁠⁠⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. 

→ Pin Hacking Academy (⁠⁠⁠laurarike.com/academy⁠⁠⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support

→ Pinterest Organic Management (⁠⁠⁠laurarike.com/pinterest-management-services⁠⁠⁠) - Fully done-for-you organic Pinterest strategy and execution

→ Pinterest Ads Management (⁠⁠⁠laurarike.com/promoted-pin-services⁠⁠⁠) - Fully managed paid traffic campaigns through Promoted Pins

Ready to explore which pathway is right for you? 

Schedule a PinChat with Laura at⁠⁠ ⁠laurarike.com/pinchat⁠⁠⁠, follow along on Instagram at⁠⁠ ⁠instagram.com/laurarike⁠⁠⁠, and connect on Pinterest at⁠⁠ ⁠pinterest.com/laurarike⁠⁠