Pinterest Promoted Pins- How to Build and Track Campaigns OSP 075

Advertising with Pinterest promoted pins is still very new. For most businesses using Promoted Pins it’s not yet clear what will and won’t work. How to set up campaigns and how to track their success is something many are trying to figure out.

In today’s episode of the podcast I speak with Sarah Lund who is managing multiple Promoted Pin campaigns for one of her clients, MacFarlane Pheasants Inc. She explains the process for setting up the campaign and how she uses UTM parameters to give her detailed information about the progress of the campaign.