In 1997, Spiridon Geha recognized a growing need for professional, reliable, and efficient repair services for electronic devices. With technology evolving rapidly and consumers increasingly relying on computers, laptops, tablets, and smartphones, he saw an opportunity to provide expert repair services to retailers and individuals alike. Spiridon Geha started a small business that specialized in both in-warranty and out-of-warranty repairs, catering to all major retailers across Australia.