Pioneering Customer Advocacy in B2B

Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation.

But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape!

The polar opposite of that is where customers love you and what you do for them, so much so, that they advocate on your behalf to help you gain more customers.