Rootstock Radio is starting off 2018 with a very special guest: George Siemon, Organic Valley's CEO. George, who was born into a family of businessmen and swore he'd never be one, has been playfully dubbed "The Reluctant CEO," but his passion for agriculture and cooperation serves CROPP Cooperative (maker of the Organic Valley brand) just as well as a background in business could. Today he discusses being a part of the fledgling organic movement 30 years ago and what organic means to him today.