Behind the Scenes of Cann Beverage: From Startup Struggles to Market Dominance

Karson Humiston is joined by Luke Anderson, co-founder of Cann, where he discusses the journey of founding and growing the company. Initially, Luke reflects on the early days of Cann, highlighting the challenges and milestones of launching a microdose THC beverage in California. He shares insights into the struggles of raising capital, navigating the cannabis industry, and building a strong brand identity.

As the conversation progresses, Luke delves into the pivotal moments and decisions that shaped Cann's trajectory. He talks about the strategic pivot towards profitability, including the acquisition of Cann Media and the challenges faced during the Hollywood media strike. Despite setbacks, Luke emphasizes the resilience of the Cann team and their ability to adapt to changing circumstances.

https://drinkcann.com/

Produce By PodConx

Watch Video - https://www.youtube.com/channel/UCNZI8qZy0lKxLO4OTk6P-tw

Karson Humiston - https://www.linkedin.com/in/karson-humiston-64572b97/

Vangst - https://vangst.com/

Recorded on Squadcast

Sound Design by Jamie Humiston