Pip Arthur unpacks the Microsoft story, sharing how a new mission and cultural change has created the transformation they have become known for today

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Pip Arthur unpacks the Microsoft story, sharing how a new mission and cultural change has created the transformation they have become known for today

Pip Arthur unpacks the Microsoft story, sharing how a new mission and cultural change has created the transformation they have become known for today