Paid Insights Podcast: Where We Deconstruct AdWords Ad Campaigns To Learn From Other Companies Mistakes

PIP 008: Boxing Franchise

03.27.2017 - By Ross Winn: AdWords & PPC ExpertPlay

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In episode 8 we take a look at the ads and landing pages for the search query boxing franchise. It gets 110 searches per month with an average cost per click of $2.20.

Here’s the search:

Here’s the landing pages:

[9Round Franchising Landing Page](https://www.9round.com/fitness-franchises)

[Title Boxing Landing Page](http://go.titlefranchise.com/title-boxing-club-franchise-facts-infographic)

[Express Franchising](http://expressfranchising.com/)

[FranchiseClique Boxing Franchise Landing Page](http://www.franchiseclique.com/industry/health-and-fitness-franchises/martial-arts-and-boxing-franchises)

Transcript

Automated by Google

[0:00] Welcome 2 episode 8 of the paid insights podcast where we analyze and deconstruct other companies ad campaign so you can learn what to do and what not to do for your.

[0:12] Music.

[0:20] And welcome back to the paid insights podcast today we’re actually going to announce our winner of the book giveaway.

[0:34] You ready so a member of X another [podcast called the wine guys guys](https://www.wineguysguys.com/) brand new podcast they just launched.

But I wanted one of those guys want a copy so congratulations to him and keep an eye out for future give away as we do here on the podcast.

Another fun little things I got a shock mount and a boom arm for the microphone so for that all.

Big things will ease your record sound a little better and then learning playing around with.

GarageBand a bit so hopefully just keeps getting better but let’s get into it today we are going to talk about.

[1:21] What’s the keyword boxing franchise that’s right so

when someone types.

Franchise they’re typically looking for the purchase of franchise because if you’re looking to go.

You know to boxing gym you probably wouldn’t you wouldn’t use that word so just something to to keep mine and we have for ads that appeared at the top in the first.

Well first of all there’s a hundred and ten searches per month and average cost-per-click is $2.20.

The first ad is 9 round Fitness in.

Research for boxing franchise first thing I see here is there brand name which.

[2:17] My favorite because

it doesn’t say right away that I mean test Fitness franchise but it just doesn’t say.

[2:28] Boxing franchise you know up front and center even though it’s kind of implied by the 9round brand name and everything even there are URL says Fitness franchises.

Alt this is among fast growing in franchise 500 only franchise for under 85 K 85,000.

So they have some colored extensions is low overhead easy startup ongoing training and support spray standard.

Or franchise and then have some sitelinks that’s a step to owning.

Take Hour Fitness tour meet the 9round team and request more info so your phone number is well overall it’s not a turtle at I’d like to see the headline be.

A little better really still lined with with the search and you know they can they can sell themselves a little later on in the in the process I believe.

Is living on next we have title franchise.

And they’re a little better job with the headline it says open a boxing franchise start your own Title Boxing Club so I think that’s a great kind of.

Title and call Action all all-in-one and they’re using like they’re using extended.

Text Dad’s cuz there’s two headlines

and then it says in for the URL his title franchise.com / gym franchises.

Does get the franchise fax today it seems a little little week for description what I mean they should...

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