Keywords

change, certification, pricing, perception, value, consumer behavior

Summary

The conversation explores the themes of change driven by certification and the complexities of consumer perception in pricing strategies. Dell Skluzak discusses how certification can lead to significant changes in behavior and the skepticism surrounding pricing that seems too good to be true.

Takeaways

They're installing the I think, will force a lot of the change.

You can't change something for what your own mind says.

That doesn't compute that anybody can offer that.

They're trying to steal your money.

Titles

Driving Change Through Certification

The Value of Perception in Pricing

Sound bites

"You can't change something for what your own mind says"

"They're trying to steal your money"

"That doesn't compute that anybody can offer that"

Chapters

00:00 Introduction to Pipe Knife Company and Its History

00:23 Innovations in Auto Glass Tools