Pipedrive has become the dominant player in the sales CRM market, with over 80,000 businesses using it daily. Their story to the top features persistence and overcoming a lot of negative bias towards building 'yet another CRM tool'.

In this week’s episode of This Much I Know, Carlos sits down with co-founder, Martin Henk as he shares the journey so far including challenges in product, growth, pricing and fundraising.

Tune in to hear how Pipedrive has managed to stand out in so competitive a market and why swapping out marketing hacks for brutal product simplicity has been the key to gaining customers and accelerating growth.

Links:

Martin - LinkedIn: www.linkedin.com/in/martinhenk

Martin - Twitter: twitter.com/henkmrtn

Martin - Medium: medium.com/@nokkloom

Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal

Carlos - Twitter: twitter.com/cee

Carlos - Medium: sdca.mp/2entVR3

Pipedrive: www.pipedrive.com

Seedcamp: www.seedcamp.com