Sales and Marketing is challenging right now. The economic uncertainty has led to deals stagnating and requiring more conversations just to maintain the status quo.

This can lead to bad habits which create problems right through the pipeline, including within marketing.

Less than 20% of companies have implemented the approaches we are going to discuss, but those that do, report an average of more than 200% annual revenue growth.

Riaz Kanani, CEO/Founder of Radiate B2B sat down with Mark Osborne, MBA, author of new book "Are your leads killing your business?" and Founder of Modern Revenue Strategies.

We will cover off:

1. The changing environment that is forcing you to adapt and change.

2. Attracting the right clients

3. Accelerating Deals through the Pipeline

4. Activating clients for renewals, upsells, and referrals

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