James opens the episode by recounting a conversation with a tech CEO about the most productive way to think about raising her sales team’s potential and performance. It starts by making sure the ‘why’ that drives each member of your team is aligned with the ‘why’ that drives your business. Too often these ‘whys’ are diametrically opposed. Then, you must bring it all home by adjusting your sales team’s process, methodology and skills to give life to this new way of thinking and improved results to their pipelines and paychecks.