On this episode of My Tech Story Africa, Alice Kanjejo sits down with Will Green , entrepreneur, angel investor, and ecosystem builder with over 20 years of experience working across South Africa and the globe .Will opens up about why relationships, not pitch decks, are the real currency of the startup world. From the origins of his now-iconic Will Green's Walk , a Friday morning hike up Lion's Head that doubles as a networking powerhouse , to his philosophy that the future of company building will be born out of intentional communities, Will challenges founders to rethink how they show up, connect, and grow.The conversation dives deep into what separates thriving founder communities from glorified WhatsApp groups, why collaboration will always outpace competition in African ecosystems, and how the continent's relational-first culture is both a unique strength and an untapped competitive advantage. Will also unpacks one of entrepreneurship's most uncomfortable truths: that sales is not a dirty word it is the growth hack that most founders overlook while chasing strategy and hype.On the investor side, Will draws a powerful analogy between a founder-investor relationship and a marriage , built on communication, transparency through the highs and the lows, and the often-forgotten practice of celebrating milestones.He also speaks candidly about Africa's capital gap, the limitations of the traditional VC model on the continent, and why strategic capital , the kind that comes with customers — is the most powerful accelerator a founder can access.To keep up with Will Green check out his LinkedIn:https://www.linkedin.com/in/willgreen/Check out Co.lab :https://www.linkedin.com/company/co-laboration/Shot at Workshop17 :https://www.workshop17.co.za/

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