Want to transform your article, dissertation, or book into a text that’s actually read by tens of thousands? In this conversation, Sean Trainor advises academics on how to map one’s idea into a public venue through developing a pitch and working with editors of high-profile presses. In a world that “moves at a pace that would give many academics a panic attack,” journalism can be a tricky place for academics to wade, but the upshot is well worth it. Sean Trainor is an Assistant Instructional Professor in the University of Florida’s Warrington College of Business, where he teaches professional writing; his public-facing articles appear in The Atlantic, TIME, Salon, The Chronicle of Higher Education, and elsewhere.