Advice from professionals can go a long way. Today’s retrospective episode of ConnectThe2 features accounts from six of the reporters that hosts Rich and Millie have interviewed on past episodes. Each reporter answers one of the age-old questions in the PR world: what makes an effective and persuasive pitch? Tune in to hear these seasoned professionals give their unique takes on how PR people should approach contacting, pitching, and hooking reporters and analysts.

Quotes

• “Telling the right story at the right time can change everything.” - Millie (1:40-1:44)

• “Never call me. Let me repeat that. Never use the phone.” (5:08-5:14) - Lydia Dishman

• “An essay is not required to introduce a press release.” (6:36-6:38) - Ray Le Maistre

• “The other thing I would say these days is there is definitely an outreach from the industry to journalists, whenever there is a fuel element included, that is a lot more attractive to the journalist community.” (8:15-8:24) - Ray Le Maistre

• “I think the most frustration comes when people aren't doing their homework and they don't know why they are pitching to somebody.” (9:28-9:33) - Scott Raynovich

• “You know, we were joking before about, as you said, kind of that idea of, I guess online stalking. But that is very much something that does go in line with some of these pitches to a point that it gets a little uncomfortable when people like are reading your twitter feed and trying to find out personal information about you. It's something that is absolutely the wrong direction.” (10:56-11:17) - Brian Heater

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