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Pitching Company News to Business Journalists with Jon Fine


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BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.  



3:10 - Fine on the PR/reporter relationship.



5:17 - Fine on the digital distribution of the news.



7:26 - Fine describes his BusinessWeek column "Media Centric."



8:26 - Fine's policy on embargoes.



12:40 - Fine on whether or not newspapers will survive.



15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting.



26:23 - Fine on corporate adoption of new media.



28:40 - Fine on the appeal of social networks.



30:15 - Fine shares his opinion on the credibility of mainstream media blogs.



33:28 - End  



Note:  There is some drop out that occurs during the interview which omits a word or two here and there. You'll hear it when you listen.  We think it was a RAM problem that we've corrected for future podcasts.



Photo by Samson on Unsplash
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Comments on:By Eric Schwartzman