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Pitching & consumer-based go-to-market lessons from ComicCon w/ Chris Pruett @ Jam
Chris Pruett, Co-Founder @ Jam, shares his leadership journey – transitioning from VPE @ LinkedIn to going all-in on Jam’s mission of entertaining curious minds. We also cover marketing & pitching lessons learned while introducing Jam at ComicCon, how audio storytelling creates an authentic, intimate experience for listeners; strategies for building consumer-based products vs. enterprise-based products; and more.
ABOUT CHRIS PRUETTChris Pruett (@curthipster) is the CTO and Co-Founder of Jam — a new way to listen to and share bite-sized audio. Delivered daily via text, Jams entertain curious minds in just a few minutes. Prior to Jam, he spent 9.5 years at LinkedIn, leading full-stack teams of 500+ engineers, where he transformed all parts of the consumer product, from the native mobile and web applications to the distributed systems that power the core platforms (feed, messaging, search, profile, notifications).
"That led to me putting on a coffee backpack, and then I started talking to people. And then that was when the magic started happening in terms of what I learned.
So I had to experiment and find different ways to get people's attention and help them understand what we're doing. As a platform, we started to learn to make it much more about the types of content that we had…”
- Chris Pruett
ABOUT JAMJam is a new way to listen, share, inform, and inspire curious minds. It’s a daily playlist of the best content that fits perfectly into your busy day. Whether you’re making breakfast, running errands, or walking the dog – just listen to your Jams, delivered via text at the time that works best for you. Check them out at ListenToJam.com
SHOW NOTES:- Chris’s leadership journey from VPE @ LinkedIn to Co-Founder @ Jam (1:46)
- Jam’s grand product vision of entertaining curious minds (4:49)
- Why podcasts / listening experiences create intimacy with your audience (6:57)
- How Jam satisfies Chris’s passion for building consumer products (8:17)
- Considerations behind transitioning from LinkedIn to Jam (9:36)
- Take time to explore opportunity costs (13:54)
- Skills & frameworks Chris improved upon as a founder (16:31)
- Marketing, pitching, & go-to-market lessons from Jam’s introduction at ComicCon (19:55)
- The importance of getting the pitch right & communicating concisely (25:54)
- How to bring true authenticity into your product pitch (30:02)
- Using stories / metaphors to connect with potential users (34:01)
- Chris’s approach for building a consumer-based product vs. enterprise-based (38:20
- How Jam models its storytelling philosophy to its creator network (41:09)
- To build a high-quality product, you MUST be using it (43:55)
- Rapid fire questions (46:17)
- Grace Hopper Celebration - The world’s largest gathering of women technologists. Hear from our inspiring speakers, connect with peers and mentors, and gain important resources to help you succeed in your career. Created in 1994 and inspired by the legacy of Admiral Grace Murray Hopper, the AnitaB.org flagship event Grace Hopper Celebration brings the research and career interests of women in computing to the forefront.
- Book Jam with Jeff Matlow - Book reviews with attitude.
- Malibu Rising by Taylor Jenkins Reid - Malibu Rising is a story about one unforgettable night in the life of a family: the night they each have to choose what they will keep from the people who made them . . . and what they will leave behind.“I could not recommend Taylor. Jenkins Read more highly if you enjoy fiction.”
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By The Engineering Leadership Community (ELC)Chris Pruett, Co-Founder @ Jam, shares his leadership journey – transitioning from VPE @ LinkedIn to going all-in on Jam’s mission of entertaining curious minds. We also cover marketing & pitching lessons learned while introducing Jam at ComicCon, how audio storytelling creates an authentic, intimate experience for listeners; strategies for building consumer-based products vs. enterprise-based products; and more.
ABOUT CHRIS PRUETTChris Pruett (@curthipster) is the CTO and Co-Founder of Jam — a new way to listen to and share bite-sized audio. Delivered daily via text, Jams entertain curious minds in just a few minutes. Prior to Jam, he spent 9.5 years at LinkedIn, leading full-stack teams of 500+ engineers, where he transformed all parts of the consumer product, from the native mobile and web applications to the distributed systems that power the core platforms (feed, messaging, search, profile, notifications).
"That led to me putting on a coffee backpack, and then I started talking to people. And then that was when the magic started happening in terms of what I learned.
So I had to experiment and find different ways to get people's attention and help them understand what we're doing. As a platform, we started to learn to make it much more about the types of content that we had…”
- Chris Pruett
ABOUT JAMJam is a new way to listen, share, inform, and inspire curious minds. It’s a daily playlist of the best content that fits perfectly into your busy day. Whether you’re making breakfast, running errands, or walking the dog – just listen to your Jams, delivered via text at the time that works best for you. Check them out at ListenToJam.com
SHOW NOTES:- Chris’s leadership journey from VPE @ LinkedIn to Co-Founder @ Jam (1:46)
- Jam’s grand product vision of entertaining curious minds (4:49)
- Why podcasts / listening experiences create intimacy with your audience (6:57)
- How Jam satisfies Chris’s passion for building consumer products (8:17)
- Considerations behind transitioning from LinkedIn to Jam (9:36)
- Take time to explore opportunity costs (13:54)
- Skills & frameworks Chris improved upon as a founder (16:31)
- Marketing, pitching, & go-to-market lessons from Jam’s introduction at ComicCon (19:55)
- The importance of getting the pitch right & communicating concisely (25:54)
- How to bring true authenticity into your product pitch (30:02)
- Using stories / metaphors to connect with potential users (34:01)
- Chris’s approach for building a consumer-based product vs. enterprise-based (38:20
- How Jam models its storytelling philosophy to its creator network (41:09)
- To build a high-quality product, you MUST be using it (43:55)
- Rapid fire questions (46:17)
- Grace Hopper Celebration - The world’s largest gathering of women technologists. Hear from our inspiring speakers, connect with peers and mentors, and gain important resources to help you succeed in your career. Created in 1994 and inspired by the legacy of Admiral Grace Murray Hopper, the AnitaB.org flagship event Grace Hopper Celebration brings the research and career interests of women in computing to the forefront.
- Book Jam with Jeff Matlow - Book reviews with attitude.
- Malibu Rising by Taylor Jenkins Reid - Malibu Rising is a story about one unforgettable night in the life of a family: the night they each have to choose what they will keep from the people who made them . . . and what they will leave behind.“I could not recommend Taylor. Jenkins Read more highly if you enjoy fiction.”