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Our episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies.

Five things you’ll learn from this episode:

1. How to start writing stories for media outlets
2. What you should focus on in your stories.
3. The logistics of stories you’ll submit to media outlets.
4. How to pick which news outlets to pitch to
5. How to pitch to news media outlets

Quotables

• “You can almost always network your way into some sort of opportunity to submitting [stories]” — @JasonMudd9
• “One thing I would do is I would submit a new article every six to eight weeks, and I wouldn't do it any sooner than that.” — @JasonMudd9
• “Use your expertise and your content to be what leads the way and sets the path for you ahead.” — @JasonMudd9

If you enjoyed this episode, please share it with others and leave us a review,

Guest’s contact info and resources:

• Jason Mudd on Twitter
• Jason Mudd on LinkedIn
• Axia Public Relations

Additional Resources:

Disclosure: One or more of the links we share here might be affiliate links that offer us a referral reward when you buy from them.

•  9 journalist-approved tips for pitching to the media
• Turn your pitches into stories to get journalists interested in them
• Pitching to the media On Top of PR podcast episode 

Episode recorded: July, 2022

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.