I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches.

Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies' Home Journal. Wendy also worked at Family Life and American Baby.  

SHOW NOTES:

4:49 - Wendy Naugle on how tech savvy the fashion, health and beauty world is:  "Our readers are...on the internet, looking at blogs, and are part of that entire [tech savvy] culture."

5:28 - Naugle on how she uses the internet to cover the news.

6:12 - Naugle talks about the email newswires she receives.

6:52 - Naugle on how many PR firms she receives pitches from daily and what makes a great pitch.

7:51 - Naugle on how she sorts through PR pitches: "I do rely on skimming, so that's why it's great if it [the pitch] can be something that's concise and to the point."

8:42 - Naugle on prioritizing her emails.

9:19 - Naugle on the importance of having a clear subject headline.  10:05 - Naugle discusses the personality of Glamour amongst its competition, and what makes a great story in Glamour: "We cover the reader's entire world, from politics and news, to beauty tips and fashion advice, to health bulletins, and more."

11:49 - Naugle talks about covering body acceptance and dieting stories.

13:51 - Naugle discusses Glamour?s role in helping women maintain a healthy lifestyle:  "We know women don't get this information [on various health issues] from their doctors...we are a place that's a great medical authority for them."

15:14 - Naugle discusses Glamour?s online audience and how readers use the Glamour website.

16:42 - Naugle on how many people use the health tools available on Glamour's website. 

17:04 - Naugle talks about how readers find Glamour online.

17:49 - Naugle discusses the trend of using celebrities on the cover of magazines.

18:16 - Naugle offers her definition of fashion today.

19:34 - End.