New year, new PR plan!

This episode: how cannabis profesionals can successfully get coverage across all types of media.

Longtime weed writer and SDSU Journalism professor Jackie Bryant walks us through how to best pitch to both cannabis journalists and mainstream outlets -- including where to pitch, how to approach your story, and what not to do.

Greenstate editor Rachelle Gordon discusses how to become a journalist's go-to source for quotes, and how to consider changing your pitch for different media channels.

Podcaster Sara Payan talks about how companies can evolve from canned press releases to authentic media interactions.

And former editor-in-chief of CannabisNow and High Times Magazine Ellen Holland covers the best ways for photographers to get their images into the right hands for online and print coverage. 

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