In this episode of Monday Meeting, host Lee Smalt talks with Christine Sheller, Senior Vice President of UX Research and Design at O3 World, about the art of pitching creative ideas effectively.

This episode includes:

• Christine's journey from traditional graphic design to UX leadership, building brands, products, and teams throughout her career, particularly in the fintech industry
• Insights on what separates successful pitches from forgettable ones: connecting to business goals, understanding client needs, and avoiding the "surprise pitch" approach
• The importance of client collaboration in the creative process rather than hiding work until a big reveal
• How to balance creative freedom with strategic boundaries, and why constraints often lead to better creative solutions
• The value of showing process and unpolished work to build client trust and participation
• Practical advice for new freelancers on structuring pitch conversations and protecting their creative work from being used without compensation
• The growing role of motion design in UX experiences and how static designs are "not passing muster anymore"
• Christine's experience as a mentor and teacher, including at Art Center College of Design and through platforms like ADP List

Next week, Lee will be joined by Juan Behrens, who worked with Buck in their pitching department. Juan will discuss pitching motion design for large agencies, sharing insights from his experience working with major brands. Keep an eye out for our next newsletter dropping soon, and be sure to subscribe!

Visit MondayMeeting.org for this episode and other insightful conversations from our motion design community.

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