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Pitching your Next Real Estate Development Deal with Evan Knox – Ep. 026

About the Guest

I am excited to share this next conversation with all of you. Evan is the Founder of Caffeine Marketing and small business owner located in Atlanta, Georgia. Evan started Caffeine Marketing as a way to make profitable marketing easy for small companies. In this episode, we are diving deep into pitching your next real estate development deal from the standpoint of someone within the digital marketing space.

From Social Media, websites, and everything in between, Caffeine Marketing produces marketing that works. They’re able to price exceptionally competitively because of their efficient processes and low overhead from working remotely. Caffeine provides the following services for their clients: Social Media Marketing, Digital Marketing Campaigns, and Marketing Strategy. You can find out more about how they can help guide you on your Hero’s journey by visiting their webpage at https://caffeine.marketing/.

In this episode, we are going to discuss the one thing that he believes is most important when pitching your idea/development to potential investors, the best resources that will help you market yourself or your projects, and common myths about raising capital that he often sees and how he you bust that myth. As you’ll hear on the show, he brings loads of experience on the subject of marketing to the table. I think you will enjoy his take on pitching your next deal from the perspective of a talented marketing entrepreneur.

Main Take-Away’s From This Show

Pitching your next ground-up real estate development project or any other commercial real estate deal for that matter, requires many of the same techniques and tricks utilized by the various titans of business. Evan helps to bring this to light for me during this show. Many of the same marketing skills utilized to build a brand for, say a coffee shop, can be applied to achieve your goals in commercial real estate. The main take-aways I got from my conversation with Evan in this “unofficial” Commercial Real Estate Marketing 101 course are as follows:

Creating a website and sales funnel are useful in attracting potential investors.

You are not the Hero; you are the Guide.

There is no “one-way” to pitch your next project/deal/strategy.

As always, I will dig into each of these “take-away’s” every week on the blog. So, without further a due, here we go!

Creating a website and sales funnel are useful in attracting potential investors.

First off, we all know what creating a website entails, but what is a “Sales Funnel” and how can it help you when attracting potential investors? According to Salesforce.com “A sales funnel represents the ideal path companies hope buyers take to become customers. Most companies use the funnel concept as a method to track prospects as they move through sales stages and to align marketing and sales targets, activities, and processes. (Some may also refer to this as a purchase funnel or conversion funnel.)

The sales funnel is one of the most fundamental concepts in sales and marketing. The top of the funnel signifies the goal of every business — to generate as many leads as possible — while the narrow bottom reflects how many of those leads are converted to customers by the end of the sales process.” (https://www.salesforce.com/blog/2019/04/what-is-a-sales-funnel.html)

So how can you use this to help fund your next commercial real estate project or when pitching your next real estate development deal? Well it depends on your situation, but Evan gave a good example on the show when dealing with the hotel private equity group. The group produced a sales funnel meant to appeal to high net-worth individuals looking to diversify their portfolios and potentially earn ...