In episode twelve of PitchIt: the fintech startups podcast we talk with Rho CEO & Co-Founder Everett Cook.

Rho is a unique SMB banking platform focused on high growth corporates, not the mom and pop shops that many other fintechs are helping. One of the biggest issues scaling startups face is keeping track of everything going on with a growing business. Who is spending what, who has what cards, what invoice was generated and to whom. The Rho platform has brought all this into one convenient place that allows firms to accelerate that push for scale.

Everett and I discuss the acceleration Covid caused in the space, the flexibility of the platform, the state of SMB banking today and much more. We had a lot of fun and I hope you enjoy the show.

In this podcast you will learn:

• Everett enjoyed his time on Wall Street
• The U.S. fintech market is more complex than people realize
• The name Rho comes from options math
• Rho is a metaphor for improving clients trajectory
• Small SMB's are served well and scaling companies are not
• Digital is no longer optional
• They do not believe in fees
• Rho is not a one size fits all platform
• We are entering the second phase of fintech
• Rho has always believed in a distributed workforce 
• Everett recommends The Inner Game of Tennis and Cable Cowboy
• And more...