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In this episode, guest host Pete Martin talks with Max Albert, Founder and CEO of Adrenaline Interactive and a PitchMI Championship finalist, about transforming how brands and video games work together to create more immersive, measurable advertising experiences.

Max shares how Adrenaline Interactive uses AI to integrate branded products directly into game environments—making ads feel native to gameplay while delivering real sales attribution for advertisers. He reflects on his path from building a Michigan-based game studio to launching a venture-backed startup, the early support and connections that helped shape the company’s growth, and the realities of scaling in the rapidly evolving gaming and AI landscape. As a PitchMI finalist, Max also discusses preparation for the $1 million Championship and offers advice for founders building in Michigan.

Host: Pete Martin
Guests: Max Albert, Founder and CEO, Adrenaline Interactive
Producers: Jenna McNamara and Doug Snitgen
Music: "Devil on Your Shoulder" by Will Harrison, licensed via Epidemic Sound

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