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In this episode, guest host Pete Martin talks with Parker Boundy, Co-Founder and CEO of General Orbit and a PitchMI Championship finalist, about advancing navigation and sensing technology for space and Earth-based applications.

Parker shares how General Orbit spun out of University of Michigan research to commercialize a new approach to magnetometers—using software to filter out interference and deliver highly accurate readings without complex hardware. Originally developed for satellites, the technology is now being applied to aviation, autonomous vehicles, and defense systems, with the potential to complement or replace GPS in critical environments. He reflects on the company’s rapid growth since launching in 2024, the role of university tech transfer, and the realities of building a hard-tech startup. As a PitchMI finalist, Parker also discusses preparing for the $1 million Championship and offers advice for founders building in Michigan.

Host: Pete Martin
Guests: Parker Boundy, Co-Founder and CEO, General Orbit
Producers: Jenna McNamara and Doug Snitgen
Music: "Devil on Your Shoulder" by Will Harrison, licensed via Epidemic Sound

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