This week we hear from Rachel Reid, the young and driven founder of Subtl Beauty (subtlbeauty.com), and then starting tomorrow (9/20/2018) we will all be able to follow along in real life, in real time to see how her Kickstarter product launch fares.  Rachel’s an open book. She shares a number of useful anecdotes about how a fairly risk-averse corporate employee moved on to build a company, a product line and a pitch out of a hack she put together just for her own life. Listen to the show and then - starting tomorrow - follow Rachel’s journey through Kickstarter to find out whether that pitch resonates with real customers.