Greg Coticchia has a way of inciting mischief in the Epicast Studios, and this time is no different.  This week, the serial-entrepreneur-turned-educator is behind the mic talking about product management, a very useful discipline for those businesses that have expanded past the startup phase, and now need to organize their efforts.  One thing that sparks a number of different conversation points is the fact that product managers typically have no authority or staff, so they have to use data, trust, and negotiation to win people over and get the support that they need to make their product successful.