Gerald Fong is building a CRM cleanup tool, but to do it, he has to give you some free sales leads first.  Soon after emerging from Y Combinator’s Winter 2016 batch, Elucify (getelucify.com) CEO Gerald Fong talks about sky-high San Francisco rents, gets frustrated about how hard it is to reach people, and how a high-achieving engineering guy embraces salespeople as his target market.  

If you’re listening at work - you may want to turn down the volume for the spicy little F-bomb in Gerald’s answer about why he decided to build a tool for salespeople.