If you’ve ever doubted yourself at work, be sure to listen to this week’s show.  Mike Neilson’s fields of expertise before setting out on his own were business software and marketing.  Two years ago, he launched a product called Switcheroo (switcheroo.com), and it required very different expertise - electrical engineering, intellectual property, industrial design, manufacturing, distribution and retailing.  

 

Mike’s story is a great one, perfect for The Pitchwerks Podcast.  It’s about making a plan and sticking to it - adapting when necessary - until all the tasks on the list have been checked off, and you’re finally satisfied.