Have you got something complicated to sell?  Amanda Lowe can relate.  She and her partner Adam Nelson are the geniuses behind Flywheel, an “organizational design studio” that helps business owners and executives to build a useful and rewarding structure for employees...but it sometimes, people just don’t get it.

Amanda did her undergrad at UC Berkeley and has her Ph.D from Duquesne University, where she spent time as an adjunct professor.  She’s smart, she’s accomplished - and Flywheel is a unique startup.  This week’s episode works just as a cool story.  If you care to dig deeper though, you will find some very useful ideas for selling complex products and services.