Crowdfunding.  Everyone is talking about it - from students in entrepreneurial programs to established businesspeople - but most people don’t know anyone who’s actually been through it.

 

Enter Matt Verlinich of Verlinich Labs. As a single member LLC, Matt ran a very successful Indiegogo crowdfunding campaign, selling a tray for making crystal-clear ice cubes at home. The effort paid off. The product made its way into 56 different countries. Matt tells Scot about the all ups and the downs - with a focus on the things you wouldn’t have guessed.