Over the last three years, Christine Iksic has been doing two jobs.  One as “The GPS Lady” for Precision Laser & Instrument, selling the Trimble GPS to businesses that need high-accuracy location tech.  The other job got her a spot on this week’s show though: she is the co-founder of the Three Rivers Outdoor Company, which just launched an Indiegogo campaign at its retail pop-up, “Gearfest”,  on October 14th  

 

This is a great episode, because Christine used all that mapping knowledge she’d built up in the GPS business to validate her market research and to identify the best locations for a retail location.  Christine represents the best of both worlds - a great energy and passion for what she’s doing, and a smart, analytical approach to strategy.