In this episode of The Unobstructed Podcast, Caleb Walker and I chat about the crotchety complexities of social media. Specifically, with regard to personal identity. His perspective was especially interesting, given his close-knit relationship with social media as the Managing Director of Digital Strategy at his agency.

This conversation hit home for me, as I’ve often found myself wrestling with how to present my true self in a world that seems to prioritize professional titles over personal stories. One of my favorite parts of our discussion was talking about the pressure to maintain a polished online persona. Caleb and I covered the growing demand for authenticity, both from individuals and brands, and how he balances his personal and professional identity.

In lieu of promoting himself, Caleb would like you to read these books:

All the Truth is Out, by Matt BaiThe Nature Fix, by Florence WilliamsThe Chaos Machine, by Max Fischer

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The Unobstructed Podcast: Listen in on big thoughts and small steps for navigating agency, grief, and creativity in daily life. New episodes every month.

About the hosts:

Derek MacDonald — writer, thinker, coffee drinker. Started Becoming Unobstructed after 15+ years in marketing, software systems, outdoor education, and leadership development to share what he's learned with others.

Rachael Sink — owner and business consultant at Rachael's Ink, LLC, a HubSpot Gold Solutions Partner agency.

Visit Derek’s website: theunobstructed.com

Visit Rachael’s website: rachaelsink.com

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