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#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

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Here’s why upleveling your love life will uplevel your business with Matthew Hussey!

Do you ever dream of a reality where you're absolutely killing it in your career and your love life? Well, it's not just a dream anymore! I've got an absolutely brilliant guest joining me today with tons of expert tips and incredible guidance to help you achieve both! 
Matthew Hussey is a love life genius, a New York Times bestselling author, and the mastermind behind the #1 love advice YouTube channel with over half a billion views! Trust me, you're in for a treat! 
I know you might be thinking, "Why should I care if I'm not single?" Well, my sweet friend, this episode isn't just about finding love. We're diving deep into the psychology of entrepreneurship and how the same qualities that make you successful in love will make you successful in business. 
Matthew opens up about his journey from shy guy to multimillion-dollar entrepreneur and how confidence and vulnerability are the keys to personal and professional growth. When you've got both love and success on your side, there's no limit to what you can do! 
Plus, whether you're flying solo, feeling stuck in your relationship, or needing a confidence boost, Matthew's new book "Love Life: How to Raise Your Standards, Find Your Person, and Live Happily (No Matter What)'' has got you covered!

Today, you’ll hear about: 

4:22: Why Matthew was initially passionate about helping people find love 

12:53: Advice for combatting imposter syndrome, embracing self-acceptance, and stepping into your confidence 


22:59: The importance of being vulnerable in your personal and professional life


27:37: Matthew’s biggest lessons learned from building his multimillion dollar business 

32:48: The similarities between being successful in entrepreneurship and being successful in love 


39:12: Why Matthew wrote his new book 



Listen in and pre-order your copy of Matthew's book now. Get ready to uplevel your love game AND your business game today!

Rate, Review, & Follow on Apple Podcasts 

"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#674: The Psychology of A Successful Entrepreneur With Love Life Expert & Confidence Coach, Matthew Hussey

Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. 

Want to know a super simple yet super effective secret to success as an entrepreneur? Of course, you do – it's reading as much as possible! Believe it or not, reading books isn't just a fabulous way to expand your knowledge, but it will also help unleash your creativity, uplevel your business wisdom, and boost your mental health! 
Now, I'm not going to recommend the usual business or finance books that you've probably already read. Instead, my sweet friend, I have some exciting titles that are on my personal reading list for 2024, passed along to me by my brilliant friends and incredibly successful peers. I'm on a mission this year to broaden my perspectives and learn a ton of new things beyond my entrepreneurial niche. And, of course, I also love a light beach read in between! 
I know that you're extremely busy building your business, and finding the time to do anything within your packed calendar can be a challenge. That's why I also share my top tips and tricks to help you make reading a daily habit, no matter how chaotic your schedule may seem. 

In this episode, you’ll hear: 

1:16: Tips for finding time to read within your busy schedule 

5:54: A book for building your business that can thrive without you being directly involved 


8:33: A book for mastering self-improvement and the ability to learn new skills 


10:08: A book that highlights the importance of courage and managing expectations 


12:27: A book for transforming self-sabotage into power and building your emotional intelligence 


15:09: My favorite fun reads and page-turning biographies 



Listen in and get ready to learn all about your next literary obsession! I’ll be there flipping pages right alongside you. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#673: My Entrepreneur's Bookshelf: Must-Read Books for 2024

A simple strategy for remembering what you’re working toward in 2024!

Have you ever heard of selecting a personal word of the year? It's like having a roadmap to steer you through your year. Maybe you've even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business? 
Last year, I did this exercise with my team, and it completely transformed the way I see my business. I'm telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year. 
But enough about my business! In this episode, I'm here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It's time to push the boundaries of what you thought was possible for your business and get crystal clear on what's in store for you! 

Today, you’ll hear all about:  


3:10: Why ‘unreasonable’ was my company’s word of the year in 2023

7:15: How my team chose our word for 2024


9:54: Three tips for deciding on the word of the year for YOUR business 


12:45: A fun and tangible strategy for always remembering who you are and what you’re working towards



Listen and pick your word of the year now! And don't forget to drop me a line on Instagram to make it official. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#672: The One Word That Led Me to Have My Best Year in Business Yet

How my exclusive Momentum membership has scaled my business and upleveled my community. 

Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community!
If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.
Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!
To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge. 

Today, I cover: 

5:50: Front end memberships vs. back end memberships


9:40: Behind-the-scenes of my Momentum membership community  


13:20: How Momentum is organized within our membership hub


16:28: The 4 deliverables we roll out every month without overwhelming our members

23:29: Why it's possible to create and sell a memberships even with a small team or no team at all 


28:07: Strategies for creating a supportive community with empowered members 


32:44: Tips and tricks for keeping your retention rate high 


37:15: The most common challenges we’ve faced and how my team overcame them



Listen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#671: A Look Inside My Membership: Momentum

Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.

My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he's here to share all the secrets of how you can do the same. 
I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff! 
Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people! 
In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you've been questioning taking the leap into full-time entrepreneurship, Mike's story will have you ready to jump! Check out his website for some awesome freebies!

Today, we discuss: 

5:48: Mike’s fascinating transition from his corporate job into entrepreneurship 


16:33: How Mike overcame his entrepreneurial imposter syndrome and overwhelm


23:33: Brilliant strategies for avoiding burnout or overwork while still meeting client expectations 


30:31: Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list


36:15: Expert advice for speaking on stage 



Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold!  

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#351: Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

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