Aaron Morris, Co-Founder/CTO of Bigged, pivots the ad tech startup from creative tooling toward LinkedIn advertising optimization after recognizing enterprise pricing advantages over the consumer model (Update has pivoted back)

Starting as a 12-year-old game developer building racing games and "psychedelic kitten tree" experiments, Aaron developed expertise in non-Euclidean geometry systems like Portal where complex behaviors emerge from simple rules, leading to his university research on conditional generative modeling for graphic design layouts using GANs before transformers existed. His paper explored content-first design workflows that bypass Canva's template limitations by automatically arranging titles, buttons, and images into cohesive layouts, though the approach now seems outdated given transformer architectures' superior attention mechanisms for spatial relationship understanding. Aaron advocates problem-first learning over technology-first approaches, arguing that mastering JavaScript, Python, and C sequentially without specific applications creates broad knowledge without practical implementation skills, while distinguishing between "vibe coding" tools like Lovable (advanced Wix alternatives) and actual coding with LLM assistance in VS Code editors. Bigged's pivot targets enterprise clients spending millions monthly on ads where 1% optimization improvements generate substantial revenue gains through algorithmic A/B testing of creative variations, moving from R&D-intensive layout generation toward personalization and workflow optimization across text and image formats. Aaron finds Plugged's late-night founder culture essential after working alone with real estate agents and lawyers in deserted co-working spaces, appreciating environments where leaving at 10pm doesn't make him the last person grinding, while acknowledging the quality-of-life versus future-reward trade-offs inherent in 996 work cultures that companies like TSMC struggle to replicate when expanding from Taiwan to Arizona's different working culture expectations.