Remember when we couldn't eat birthday cake with our friends because of a pandemic? I remember. So does Karen and her (at the time) 6 year old son, who's heartbreaking virtual birthday realization prompted Karen Hetz to start a cake box company to bring birthday cake to children all across America. Throughout her journey of creating a business prompted by a gap in the market of the time, Karen has had to delicately balance everything from how to price her boxes to fit the market, and how to pivot when the gap in the market wasn't a need anymore. Episode 121 of the Moments with an MEO podcast is about pricing and pivoting, and what a new business owner can expect to ponder in both of these issues. 

Karen and I discuss: 

• Starting a Covid-inspired business and how she got into and out of 2020 with a strong business connecting people together. 
• Pricing your new product or service to fit your niche and budget restrictions. 
• That lull in sales you can expect when you pivot and change your mission or message. 
• Kids in STEM and how baking and cooking in general strengthens their skills and brain.

Enjoy today's conversation? Don't forget to write a review and check out the links below:

Karen:
Website
Instagram

Britt:
Instagram
Website

Check out MilSO Box here: www.milsobox.com