This week, in our last Seat Yourself of August, we take on a couple of the key issues confronting many of us within the foodservice and hospitality industry around the world. There have been so many challenges from the COVID pandemic crisis – but none more deeply and with such long-lasting effect than that of the loss of #identity and #purpose for so many of us within our industry. This week, we will attempt to put a bit of perspective around it all and help us to turn back towards having meaningful purpose no matter how our professional story may play out. In addition, in our Introduction, we will pay tributes to a couple of hospitality tabletop industry greats that we have recently lost.