What started as a casual conversation in a co-working office turned into a powerful business idea.Real estate investor Preston Dahl shared he was paying up to $500 for a single motivated seller lead through pay-per-lead platforms. Advertising expert Kyle knew he could generate the same quality leads for under $100 — so they tested it. It worked, and the inbound leads started flowing.Kyle later partnered with Drew to launch Leadzolo, focused on helping real estate investors generate motivated seller leads.

https://thatagencygroup.com

https://usejuiced.com

0:00 - Cold open: origins and pivots
1:19 - Episode introduction

1:22 - Preston’s background and BRRRR overview

4:46 - Reality TV first flip story

8:00 - Meeting at coworking and PPL light bulb

15:58 - Why pay-per-lead and early testing results

23:33 - Kyle’s real estate pitch and pivot to selling leads

30:43 - Spinning up Leadzolo, roles, and early clients

42:02 - Decision-making, pivots, and lifestyle entrepreneurship

48:14 - Preston’s current business model and avoiding distractions

52:12 - Kyle’s scaling philosophy, redefining scale, and patience

58:48 - Closing banter and wrap-up